Situation:  John Armstrong was a seasoned steel buyer, but he envisioned a better way to do business.  John quit his job to pursue his vision, Reibus, a B2B marketplace that allowed buyers and sellers of steel and other industrial metals to transact electronically via an online marketplace. After meaningful initial success, Reibus needed capital to scale its business.

Solution:  Headwall approached venture capital firms, private equity firms, and family offices to seek seed equity to fund the startup of Reibus, ultimately raising the company’s seed equity from a group of large venture capital firms based in Silicon Valley, Boston, and New York.